The summer of ’26 window: the record breakers and clubs running into trouble

 

 

By Tony Attwood

In what follows, data is taken from the Transfermarkt analysis, which includes a more detailed review of all the clubs in the Premier League and their spending.   The site also allows analysis by nationality of player,  dates, positions played, and so forth.   Here, in the analysis below we take a few of the main figures revealed and draw what we think is a rather interesting conclusion at the end.

1: Spending on new players

 Only one club reached in half a million euros mark in its spending during the window, at that of course was Manchester City.  They spent over 120 million euros more than the second biggest spender: Chelsea, who spent over 400 million euros all told    Tottenham showed that having wasted quite a bit of their money of late they were not totally put off the idea, and in terms of spending they were the third club to spend over a third of a million euros.

At the other end of the chart, just four clubs spent under 100 million euros in the window, and they were Leeds, Crystal Palace, Bournemouth and Sunderland.   Arsenal came in seventh with an expenditure of 227 million euros

2. Number of new players arriving

The problem with bringing in  lot of new players at once is that the staff in charge of briefing them all in the ways of the club both on and off the pitch, find dit hard to reach each one before the matches start.   What’s more, those who don’t speak English can gravitate to fellow players whose language they do speak, and that might not be the influence that the club wants to spread around. Throw in the fact that English players don’t like to see groups of players from one country gather together, and it can lead to problems.

Hull City came in top with 15 players incomers and Ipswich with 14 – both clubs clearly seeing the need for newcomers if they are going to stay in the division.  But interestingly Chelsea and Brighton shared third spot with ten new players each.  Manchester United had the lowest intake with just three players joining.

3.   Income

In terms of income through the window, it was Chelsea who took the most with 447m Euros, followed by Aston Villa, Manchester City and Newcastle.

4.  Departures

We have been criticising Tottenham and Chelsea for their approach of “if he moves, buy him” and that approach seems to have caught up with both clubs, as both clubs are now shipping out players faster than they arrived.  Chelsea let 12 players go, only just beating Newcastle, who sent 11 on their way.   Manchester City and Aston Villa each showed nine players the door.

5.  Profit or loss

Actually, that is the wrong pair of terms, as we are only speaking about whether the clubs received more than they spent – but that can be very helpful indeed if the club is in difficulty with one of the various financial rules that now beset the league.

Six clubs received more than they spent in this window, which helps the accounting a bit.  Spending more than comes in, can lead to danger.

Chelsea got the most income with 447 million euros followed by Aston Villa Manchester City and Newcastle all bringing in over a quarter of a million euros from sales.

We have been having a few giggles at some of the ludicrous players that Tottenham and Chelsea have been bringing in of late, through a policy of “sign him and we’ll see if he can play” and now finally they have started to see the error of their ways.  Chelsea kicked out (sorry sold) 12 players and Tottenham 11, Mancheseter  City and Villa both shipped out nine each and Brighton moved on seven men.   In fact, everyone got rid of at least one player.

So where did all this buying and selling leave everyone?   Actually better off than we expected when it all started.     No fewer than six clubs actually brought more money in than they spent: Villa, Crystal Palace, Chelsea, Everton, Brighton, and Forest, 

Arsenal did not fall into the positive balance group, but they have not been engaged in an “if he moves, sign him” campaign.   Arsenal spent 227m euros on four players, received 65m euros on eight players who moved on, and so had a net outflow of money of almost 162 million euros.  If you want to know where your season ticket money went, there is your answer.

The clubs that did the best in terms of recouping money through the window were Tottenham who took in 202 million more euros than they spent and Liverpool with 233 million more coming in than they spent.

So does splashing all the money you have borrowed from the bank on a set of new players in the first available window actually work?   The evidence of Tottenham would be no, it doesn’t and that gives clubs a problem.

Because the pattern of behaviour most certainly makes it look as if once a club has ventured down the path of “if he moves, sign him” they find it both hard to stop and equally hard to off-load the players that they have been brigning in under their previous policy.

A careful picking and choosing to build up the squad still looks like the best approach, and that, by and large, is what Arsenal are up to.

 

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