We have been talking about it for a long time – but now it has started. The first of the new commercial sponsorship deals is in, and it shows a 600 percent increase on the previous deal.
Of course there will be some supporters that will argue that the increase is not enough – and there will be others that will argue that the figure of a 600 percent increase is only there because the original deal was so low. (The original deal included a high level of front loading, so that cash was made available to Arsenal in order to reduce the debt owing on the stadium building).
Obviously everyone can take their own view, but the fact is that in one move Arsenal have just increased their income quite considerably.
The new deal covers shirt and stadium sponsorship with Emirates, and clocks in at £30m a season – against a £5m a season deal before.
No matter what one’s views this does represent a considerable increase on the original deal. The deal is in place to 2018/9
As part of the new package, Emirates will continue with naming rights on the Ashburton Grove ground until 2028.
Ivan Gazidis, said he believes the move shows the club’s intent to “keep at the top of the game in England and Europe. This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates,” he said. “The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.
“The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship.”
The chairman and chief executive of Emirates Airline and group, His Highness Sheikh Ahmed bin Saeed al-Maktoum, added: “Arsenal’s strong appeal around the globe and ambitious approach to the game parallel our own approach to business, making them a valuable partner for our brand.”
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