Liverpool fans are revolting. Arsenal fans force change of pricing. But why do football clubs get their PR so wrong?
By Tony Attwood Premier League clubs have lots of money. Premier League clubs need good PR. Premier League clubs have consultancy groups representing mainstream fans and minority groups. And yet they get their PR wrong. Utterly, totally, hopelessly wrong. Arsenal, as has been well-reported, has applied its rules about Cup Credits for season ticket holders, …