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By Sir Hardly Anyone.
Beware: your mind is being played with.
The aim of many blogs and newspapers is simple: to generate Arsenal stories that cost nothing to research or create, but which get readers. And the simplest way to achieve this aim is to focus totally on trivia, doing it so often that the impression is given that the trivia is actually news.
When this approach is undertaken by just one or two media “outlets” they look foolish. But when hundreds of them are doing it, and some are doing it up to 40 times a day, that the mindless trivia becomes the news, simply because it dominates the blogs and newspapers.
The outcome is that casual readers can be convinced this is actually the news, thus allowing journalists to create stories without even getting out of bed – while at the same time they are able to manipulate the agenda to make it ever cheaper to produce.
This process has removed all real news and instead replaced it with increasingly negative and ludicrous reports which now dominate the supposed “news” about Arsenal. Arsenal is thus made the laughing stock of football, not because it is, but because such a scenario is convenient to journalists. Here are just a handful of the latest stories…
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1: ‘If this is true every player needs to be sold’ – These Arsenal fans react to damning rumour about Ljungberg
A number of Arsenal fans have shared their reaction to the rumours suggesting the players are “refusing” to support Freddie Ljungberg.” That number appears to be five. The evidence that this is the case is… non-existent.
But “these Arsenal fans have shared their reactions on social media” anyway, and the blog felt it was worth publishing. The overall suggestion is that the club is doomed.
2: Freddie Ljungberg identifies the one change that can end Arsenal’s winless streak
If you score the first goal you don’t have to go chasing the game.” I doubt he actually said that in isolation, but even if he did, is it worth a headline for any reason other than to trivialise Arsenal?
5: Ljungberg calls on senior Arsenal stars to halt ‘downward spiral’
6: Freddie Ljungberg explains why Arsenal youngsters are not being trusted to end Gunners’ woes
youngsters shoulders. Pretty big news eh?
7: Marcelino lands in London amid Arsenal speculation
8: ‘I wasn’t happy at Arsenal’ – Koscielny reveals his reasons for leaving the Gunners
we needed to go back to France and have a new challenge.’ And that was it. No story, no news, but worth putting out as a blog apparently. Once again everything is trivialised.
9: Pundit slams Aubameyang and is not impressed with Ljungberg decisions
There would be news if a pundit were impressed with something at Arsenal – ever – but they never are. This is
10: Perry Groves wrong to criticise Rodgers for choosing Leicester over Arsenal