Exclusive: Untold Arsenal interview with the owner of Manchester City.

By Roxy Beaujolais, our correspondent in foreign parts. Well, my little Tour Eiffels, my little je ne sais quoi.   Tony advertised for a foreign correspondent, I replied, got the job, and he sent me off to… Manchester. I know it is a foreign country et al, but realmente, I mean.  It’s not even in Europe.  …

The formula for popularity. How Arsenal became the biggest brand in English club football

By Richard Bedwell and Tony Attwood The formula for popularity? Given that football clubs are brands, the start of each season is a chance to re-measure each brand and see how well it is doing. Brands, we should explain, are what all businesses aspire to be.  Being a brand means that your name is recognised …

What it’s like following Arsenal from abroad. Arsenal Worldwide, finally online

By Walter Broeckx A few months ago we mentioned on Untold Arsenal that I was working on a project called Arsenal Worldwide and which was a site set up by Arsenal fans from outside  the UK. What started as an idea brought to me by Armin Medic of the Arsenal Bosnian supporters club has finally …